How to organize a meet and greet with Brussels entrepreneurs and medical practitioners who have probably never even heard of Bank Van Breda?

An after-hours brainstorming session in jazz café Den Hopper was the occasion for a unique approach to tapping this target group on behalf of an unknown bank. Our starting point was to organize an authentic Brussels event. A conversation with the owner of Café Den Hopper revealed that entrepreneurs and doctors were often members of jazz clubs in Brussels. This was the community we were after. So we organized an ‘avant-première’ with Toots Tielemans & the Brussels Jazz Orchestra in Palace Résidence. How ‘Brussels’ can you get?! The 400 seats in Palace Résidence were all filled, as were the agendas of Bank Van Breda representatives who generated plenty of leads for the weeks to follow.


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